Our Mission

We are building the future of mobility through electric cars and unique subscription services. We support electric vehicles because they’re better for the planet, and we believe everyone should have the chance to drive one. Our mission is to make that access simple, affordable, and commitment-free. By offering an easy, low-friction way to experience electric driving, Borrow gives people the freedom to move sustainably without the long-term ties of ownership or leasing. We’re here to make driving electric effortless—for people, for communities, and for the planet.

Borrow Founder, Rodrigo De Guzman

Our Story

Borrow EV began in 2017 in Los Angeles, founded by Rodrigo de Guzman with one clear goal: to make driving the latest electric vehicles easy, accessible, and commitment-free.

What started as a simple idea—flexible, affordable EV subscriptions with a luxury touch—quickly grew into a trusted model for sustainable mobility.

In 2024, Rodrigo and the Borrow EV team set out to expand that mission through a franchise program, launching nationwide in 2026 with ownership opportunities across multiple states.

With nearly a decade of experience in the electric vehicle space, Rodrigo and his team are passionate about helping others succeed in this growing industry and will serve as dedicated mentors for every new franchise partner.